Having worked with Liam Todd over the past 3 years, launching a record label was going to be one of his biggest projects to date. Born out of a student hostel, ‘RAYS’ club nights have grown to become a popular event in the Wellington Region. Launching a record label required the rebranding of RAYS, designing a new brand & identity. It also required to design a 12” single pocket & vinyl, completed with promotional content for both the launch of the new label and record.

Designed at the intersection of graphic and industrial design, the project utilised software for CAD & visualisation. Mimicking the sounds of the record, the final result was comprised of digitally rendered shapes later animated, bringing them to life for the promotional content.

RAYS Records is a Wellington-based dance music brand and independent minimal house record label.